Shelby McFarland
THE MARKETING BOSS
Entrepreneur. Author. Speaker. Marketing Strategist.
Hustle Built It.
Strategy Scales It.
I'm Shelby McFarland, the woman behind The Marketing Boss. I help entrepreneurs and business leaders cut through the noise, embrace change, and turn big ideas into strategies that actually work.
No fluff. No complicated formulas. Just real-world experience, bold conversations, and practical takeaways that move businesses forward.
I Didn't Just Study Business. I Built One.
I've been an entrepreneur since I was 18 years old. I've experienced the excitement of starting something from nothing, the pressure of making decisions when everything is on the line, and the reality that what built a business won't always be what takes it to the next level.
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I'm Shelby McFarland, founder and CEO of The Marketing Broker, author, speaker, and the voice behind The Marketing Boss. Over the years, I've helped more than 500 businesses navigate marketing, branding, digital visibility, and growth. Along the way, I've learned that building a successful business requires more than ambition. It takes adaptability, leadership, and the willingness to change when something isn't working.
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Today, I bring those lessons beyond my agency through books, speaking engagements, and hands-on workshops designed to help business owners and leaders think differently. I believe in working hard. I also believe in working smarter, knowing your value, and building something that doesn't depend on you doing everything yourself.
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Because hustle might get you started. But strategy is what helps you grow.
Author & Speaker
Sharing practical business, marketing, and leadership lessons through books, workshops, and speaking engagements.
Sharing practical business, marketing, and leadership lessons through books, workshops, and speaking engagements.
A Decade of Agency Leadership
Founder and CEO of The Marketing Broker, a digital marketing agency built on relationships, innovation, and results.
Founder and CEO of The Marketing Broker, a digital marketing agency built on relationships, innovation, and results.
Entrepreneur Since 18
From my first business to building a marketing agency, my perspective comes from firsthand experience.
From my first business to building a marketing agency, my perspective comes from firsthand experience.
500+ Businesses Served
Helping businesses across multiple industries strengthen their marketing, visibility, and growth strategies.
Helping businesses across multiple industries strengthen their marketing, visibility, and growth strategies.
I don't believe in getting on stage just to give another motivational speech. I believe in sharing real experiences, challenging perspectives, and leaving audiences with something they can actually use. From entrepreneurship and leadership to marketing and business growth, I bring energy, authenticity, and practical insight to every stage.
Two Books. One Boss Mindset.
Big lessons. Bold moves. Real business advice.
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Whether you're trying to market your business more effectively or navigate the challenges of entrepreneurship, I've written these books to share the strategies, experiences, and lessons I've learned along the way. "Market Like a Boss" helps you take control of your marketing, while "Hustle Like a Boss" takes you behind the scenes of building a business, overcoming challenges, and growing into the leader you're meant to become. Because building a business takes hustle. Growing one takes strategy.
MARKET LIKE A BOSS
Stop Guessing. Start Growing.
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Marketing your business shouldn't feel like a full-time guessing game. In Market Like a Boss, I break down the strategies, tools, and mindset you need to build a recognizable brand, attract the right customers, and market your business with confidence. No complicated jargon. Just practical advice you can actually put to work.
HUSTLE LIKE A BOSS
Built on Hustle. Driven by Purpose.
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Building a business isn't always pretty, and success rarely follows a straight line. In Hustle Like a Boss, I'm pulling back the curtain on my entrepreneurial journey, sharing the hard lessons, bold decisions, setbacks, and mindset shifts that helped shape the business owner and leader I am today. This is about more than starting a business. It's about having the courage to keep building, evolving, and betting on yourself.
Business Talk.
Happy Hour Style.
Pull up a chair and join Shelby McFarland for Marketing Happy Hour, where business, branding, and bold ideas meet. From practical marketing strategies to real conversations with industry experts, each episode serves up fresh perspectives on entrepreneurship and business growth. Grab your favorite drink, and let's talk business. Cheers!
